BOOKED AND BOOMING
Your Cheat Code For Getting Your Salon To 6 Figures
This course is JAM PACKED full of downloads, videos and workbooks to help you plan your goals, action them and take your business to the next level...but the level after that and the level after that!
Hello, I'm Kelly McIntosh. Founder & CEO of Gingerella Rox and Kelly McIntosh Online Academy.
Within this programme, I am teaching you the strategies and techniques I did to bring in over $4million worth of revenue with my salon Gingerella Rox, including:
How I brought in $36,650 in bookings in ONE WEEK (March 2023) without a single paid ad!
My personal monthly, weekly and daily strategies I use to get myself booked out and booming. Then my team booked out!
My favourite times of the year to do offers and teaching you exactly how to do them for your salon to bring in $$$ in a short period of time.
How to get yourself booked out and STAY booked out and booming!
How to have your social media working for you WITHOUT paying for it!
My personal social media planner and workbook for you to customise and make your life so much easier!
My favourite apps that make my life ten times easier!
PLUS so much more! Including videos, downloads, workbooks, google sheets to make growing and scaling your business so much easier!!
PLUS the amazing Alissa Marie @alissamariep_ is joining us within the course, to teach you how to train your mind to know you deserve to be booked and booming! You deserve this wealth! AND you deserve to be even more successful than you could ever think you could be!!
She teaches you her favourite strategies to change your mindset into an abundance mindset!
**This is a self-paced course which means you can start it and finish it when you want. You have six month access from the date you purchased the course. This ensures you actually do the course and don't leave it sitting there! Making you more pro-active!!
The EXACT formula you need to have a successful business! SO LET'S DO IT!
COURSE CURRICULUM
MIND MAGIC: THE FORMULA FOR ACHIEVING SUCCESS
- The Power Of Your Mind PRESENTATION
- Create an unshakeable mindset with Alissa Marie! PRESENTATION
- Vision Boards
WHAT DOES YOUR 6 FIGURE BEAUTY BUSINESS LOOK LIKE
- What Does Your Vision For Your Six-Figure Empire Look Like? VIDEO
- What Does Your 6-Figure Beauty Business Look Like WORKBOOK
UNDERSTANDING YOUR TARGET MARKET
- Understanding Your Target Market
- Why Is It Important To Understand Your Target Market WORKBOOK
BRANDING AND DIFFERENTIATION
- Unearth Your One-Of-A-Kind Edge (WORKBOOK)
- Creating An Amazing brand experience (WORKBOOK)
- Always be you, be genuine and develop a consistent brand voice (VIDEO)
EFFECTIVE MARKETING STRATEGIES
- You cannot get BOOKED AND BOOMING without social media!
- Importance of building an online presence: website & social media
- Content Marketing: Creating Valuable Salon-related content
- Online advertising: Google Ads, Facebook Ads, Instagram Ads VIDEO
- Email marketing: Why it's a must for your business!
- Encouraging word-of-mouth marketing through referral initiatives (WORKBOOK)
- Strategies for Encouraging Social Media Users to Share Your Brand!
MONTHLY, WEEKLY, DAILY BOOKING STRATEGIES
- Monthly, weekly & daily booking strategies WORKBOOK
- Monthly, weekly & daily booking strategies VIDEO
CREATING AN UNFORGETTABLE SALON EXPERIENCE
- Designing a welcoming and comfortable salon environment
- Enhancing customer service and building lasting relationships
- Managing online reviews and reputation management
MAXIMIZING BOOKINGS AND REVENUE
- The terminology you use is key in getting you booked out fast!
- Making booking and managing appointments a breeze!
- Why should taking deposits be NON-NEGOTIABLE in your business?
- Strategies for increasing sales through upselling and cross-selling
- Analysing key performance indicators (KPIs) to monitor success
- Finance options for your clients
HOW I MADE $36,560 WORTH OF BOOKINGS IN ONE WEEK!
How I made $36,560 worth of bookings in ONE WEEK!
- Strategy workbook
- Yearly planner
EFFECTIVE OFFERS THROUGHOUT THE YEAR!
- Why you should run TWO big special offers per year.
- 12 days of Xmas!
- EOFY specials!
FUNDAMENTALS FOR YOUR SERVICE-BASED BUSINESS
- Home salon or rent a space?
- Picking a good business name
- Steps to follow once a client books in
- New to beauty? Offer a portfolio special
- Appointment times & pricing
- Booking Systems
- Cut down your admin time - MAKE A WEBSITE
EXPANDING YOUR BUSINESS
- When is the best time to employ staff?
- Staff training and development for exceptional service
- Leveraging Technology: Salon Management Software and tools
- Expanding Your Salon: Adding New Services or Locations
- Long-term Growth Strategies and Business Expansion
- Virtual Assistants
SOCIAL MEDIA
Social Media - How to Schedule Your Social Media Posts & Why it's so...
- I BUILT my $4MILLION business on Facebook groups!
- Taking good quality before & after pics VIDEO
- Why Canva is my number one go-to for everything in my business
- My GO-TO for purchasing social media templates
- Must have apps to make life easier on Instagram!
- My No. 1 TIP for getting content of me working on my own!
FREE CANVA INSTAGRAM DOWNLOADS
- Meta Business Suite
- Linking your Instagram, Facebook, and TikTok so you only need to schedule on...
- Is it worthwhile employing a Social Media Manager - MY HONEST OPINION
ONGOING SUPPORT
- BOOKED & BOOMING NETWORKING GROUP - STUDENT-LED